Weird error with Auto-Deploy and PowerCLI

Basically, I can create a new deploy rule for a given amount of time on a server before I have to rebuild it to get it to stop. I'm sure its some Windows patch, but im not sure where to start. Here's what happens:

1. I download the latest Offline Bundle

2. Launch PowerCLI

3. Connect to vCenter

4. Add Software Depot

5. Run Get-EsxImageProfile and get the following

     Name

     ESXi-5.5.0-1331820-standard

6. I then type this command -- New-DeployRule -name "test" -item "ESXi-5.5.0-1331820-standard" -pattern "ipv4=10.12.0.105-10.12.0.254"

This is when i get the error as follows:

New-DeployRule : Cannot process argument transformation on parameter 'Item'. Exception has been thrown by the target of an invocation.

Any ideas?

I know that if i spin up a fresh VM i don't get this error but i don't want to have to rebuild the VM every time i want to add a deploy rule.